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Like most transport based advertising, rail and train advertising campaigns reach commuters and leisure travellers at the same time. The number of people regularly commuting into (and out of) major UK cities and towns is huge, with the average rail advertising campaign’s ability to reach at least 5.5 million adults per month.
Rail advertising reaches all types of people, from commuters, business travellers, shoppers and holidaymakers all in one campaign which is perfect for many brands, services and products.
Your target audience is already very familiar with long dwell times which means that train stations are the perfect way to transmit your brand’s message. Captive audiences are the perfect way to deliver your message.
Not only can your marketing campaign be local, regional national, but also there are many options in the formats it can take. We have station sheets, train car panels (TCPs) and high visibility digital boards at major stations. With this number of options, you can be sure our team can create the perfect strategy to maximise the success of your campaign.
For nationwide businesses, for those based in the London area, or for companies looking to target audiences in the capital specifically, Outdoor Advertising UK Ltd recommends underground advertising. Consider that 500,000 people enter Central London during weekdays by train and that the average time on the concourse is 13 minutes, giving travellers plenty of opportunities to absorb your message, engage with the content, and, ultimately react to your promotional materials. Tube advertising not only enables our clients to influence daily commuters but also impress and persuade leisure travellers, too.
Please call us to discuss your ideas and for costs.
Due to our extensive network, our UK rail advertising options means you can truly target a specific audience. The number of options means we can tailor a campaign that is large or small, broad or narrow and for a long or short period of time. We can maximise your budget on any scale and our expert team will make it easy – we find, we book, we print and we post!