Although mobile phones have taken over from landline telephones and have left traditional phone boxes somewhat obsolete in terms of telephone communications, Phone Boxes have fast become an essential tool for marketing. Why? Because telephone boxes are typically located in some of the most desirable advertising locations; busy city centres and bustling local high streets, where advertising is likely to reach a diverse audience and have maximum effect. These prominent locations allow our clients to showcase their products, services, and ideas exactly where their target audiences can’t miss them – right in front of them as they shop!
Unlike other forms of advertising, such as underground advertising, for example, which is largely region-specific, phone box advertising has a unique advantage. It’s available practically anywhere in the UK, which makes it ideal for raising awareness of nationwide campaigns. One of the most effective forms of OOH advertising, phone box advertising targets audiences during shopping trips, a time when they’re in a position to be making important purchasing decisions. At Outdoor Advertising UK Ltd, we’ve found that this ‘outdated’ form of outdoor advertising can actually have a huge effect on marketing success.
Times are changing quite quickly and so are the traditional phone boxes. Many of them now offer free wifi and phone charging points which attracts passersby. And if you think how eager are people to take a snap of that funny ad you have created, share it on social media or with their friends, you might consider why phone shelter advertising would be so effective. With us, you can target your key target audience, drive traffic to your business and get your message across in little time.
A further advantage of phone box advertising is that it’s changing, and we now have a digital aspect for phone box advertising. This makes phone box advertising one of the most cost-effective forms of OOH advertising. With digital phone kiosks you have the full flexibility to choose what times and dates work the best for your advertising goals. Choosing the key time for your campaign means that your target audience is being reached efficiently. Digital phone shelter advertising is also dynamic which means you are able to change the design of your artwork in real-time.
If you’re unsure whether phone kiosk advertising is right for you, we’re here to offer you the best advice. Using phone box advertising is ideal for businesses of any size which want to reach a local target audience. Kiosk ads are very impactful and their message should be crafted in a way that creates an immediate reaction. They work very well for businesses such as gyms, restaurants or pubs, beauty salons, taxi company, retailer or recruiters.
At Outdoor Advertising UK Ltd, we’re committed to helping our clients to save money on their marketing campaigns, freeing up internal financial resources for further growth opportunities. We can offer our clients phone box advertising from as little as £90 per week. Please contact us for more information.
Phone box advertising works well for businesses of all sizes from local restaurants, gyms, cafés and retailers through to healthcare providers, recruiters and professional services. It’s particularly effective if you want to build visibility in a specific area, but it scales just as well for regional or nationwide campaigns. If you’re unsure whether it’s the right fit, just give us a call and we’ll help you work it out.
Phone kiosk panels are typically in a 6-sheet format, measuring around 1.2m x 1.8m. It’s a good amount of space, but the key is keeping your message bold and immediate, essentially you should have a strong visual, minimal copy and one clear call to action. If you need help with the creative, our design team can put something together that works at street level.
Not at all and you can start with a single unit if you want to test the format in a specific location, or run a handful across one town or high street. There’s no obligation to commit to dozens of panels to get started, which is part of what makes this format so accessible for smaller businesses or first-time OOH advertisers. If it works well, scaling up is straightforward, we can add more sites without needing to start the whole process again from scratch.
Yes, we provide photographic proof of posting once your ad is live, so you can see exactly how it looks on site. It’s reassuring to have, especially if you’re running a campaign remotely across multiple locations and aren’t able to go and check them yourself. We’ll send these over once installation is confirmed.
This varies depending on the location, a kiosk on a busy London high street will naturally generate far higher footfall than one in a smaller market town. We can provide estimated audience figures for each site based on pedestrian footfall and traffic data, so you have a realistic sense of reach before you commit. For city centre sites, it’s not unusual for a single panel to be seen by tens of thousands of people over the course of a week, which is what makes this format such strong value at the price point.
Availability does change, and some prime sites in busy areas can be in demand. When you brief us on your target locations, we’ll check what’s available and come back to you with confirmed options. If your first-choice location is taken, we’ll always suggest comparable alternatives nearby so your campaign can still hit the right area without compromise.
Yes and in fact, it works particularly well for time-sensitive campaigns like event announcements, seasonal sales, new openings or limited time offers. Because the booking and production process is relatively straightforward, we can often get a campaign live quite quickly compared to larger format outdoor advertising. If you’ve got a specific launch date or event on the horizon, give us as much notice as you can and we’ll work out a realistic timeline to make sure everything is in place before the day.
Pairing it with bus stop advertising covers both the high street shopper and the commuter. Adding digital billboards gives you broad awareness at distance with a street-level reminder up close. We can help plan a multi-format campaign that makes your budget work harder across all formats.