The success of mobile OOH advertising really depends upon the exact marketing techniques used, and we believe that one of the most effective methods is through taxi, rail, and underground advertising. Taxi advertising retains many of the same advantages as bus advertising, with the added benefit that it carries your message through both major and minor roads, bringing unique coverage that you simply won’t find with any other forms of mobile advertising. Reports show that businesses can reach upwards of 30 million customers each and every week in major cities, by incorporating taxi advertising into their campaigns.
Taxi advertising is widely considered to be one of the most efficient ways for businesses to expand their audience, having the ability to reach target demographics in a variety of locations including at airports, train stations, hotels and museums. These leisure and business based locations are especially important for companies striving to improve recognition and awareness of their brand on a global basis. They can increase opportunities to reach visitors from other countries that have may have no prior knowledge of the brand, without needing to physically expand a campaign to other regions, helping to save money.
For nationwide businesses, for those based in the London area, or for companies looking to target audiences in the capital specifically, Outdoor Advertising UK Ltd recommends Underground advertising. Consider that 500,000 people enter Central London during weekdays by train, and that the average time on the concourse is 13 minutes, giving travellers plenty of opportunity to absorb your message, engage with the content, and, ultimately react to your promotional materials. Tube advertising not only enables our clients to influence daily commuters, but also impress and persuade leisure travellers, too.