With so many ways of advertising your products and services, it’s essential to do key research before committing yourself to a campaign. Nobody wants to spend money on something that won’t be seen, or that will be seen by the wrong people.
With years of experience, this research is something we can do for you as standard. And this was recognised recently when Screwfix selected Outdoor Advertising UK Ltd for a localised campaign to advertise the opening of their new store in Bournemouth.
Screwfix is the United Kingdom’s largest multi-channel retailer of trade tools, accessories and hardware products and a major trade supplier, offering everything from plumbing to heating services, workwear and ironmongery through to building materials and decorating supplies.
Telephone boxes were used to really pinpoint the advertising to specific post codes. People may not use the insides of phone boxes much these days, but they walk past them frequently, and it’s a cost-effective way of catching the eye at street level.
Screwfix currently has a network of over 490 stores across the United Kingdom (as at January 2017), with a further 200 planned to open in the next couple of years.
The campaign proved hugely successful, with a great awareness of the new branch opening, and we’re very pleased to have played a part in this.