How much does it cost for billboard advertising is one of the first questions a company asks when they are planning a new campaign. And because prices vary so much, it absolutely pays to do some research. This is because different cities cost more than others. Different sites can be more expensive (depending on the footfall and traffic going past to see them). Do you want the billboard to be backlit? Or to have any additional special features? And is it better to choose a shopping centre, a telephone box, a billboard or the sides of buses or taxis? Or a mixture of them all?
It’s a minefield if you don’t know what you want, so that’s why so many companies employ agencies to place their ads.
If you’re working through an advertising agency to get things sorted, then obviously, the agency will put a mark-up on the price to account for their time and expertise. The agency will then phone people like Outdoor Advertising Ltd for a quote. But what many people don’t realise is that it’s perfectly acceptable to come to us direct, as we can offer the same service and advice, without the middle man.
We can ask a customer all the right questions to find the ideal placement, taking into account their target audience (demographic), and the length of the campaign. We then source the available places and organise to get things moving.
So in answer to the question ‘how much does it cost for billboard advertising’ – it’s variable. But we can guarantee that if you come direct to us, it will be at a cost-effective price for a campaign that is tailored specifically to your needs.