• For All Outdoor Advertising
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The Use of Humour In Advertising

If someone makes you laugh at a party or social event – you enjoy yourself more, and you’re more likely to seek them out when you see them across a crowded room next time. In short – you remember them.

The same goes for advertising. Creatives, designers and advertisers worldwide know that humour sticks. It’s not science – it’s comedy, plain and simple. So let’s take a look at some of the funniest and best campaigns worldwide, for a variety of reasons. Here’s hoping it inspires you along the way!!

 

Manhattan Storage Company

This company got it in a nutshell! They offered storage at a price to appeal to young people, whilst getting across the message that choosing to store with them, meant they didn’t have to spend time with their parents!

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Air Asia

When a word sounds ‘naughty’ it’s going to grab attention. And this one did the trick in spades thanks to the gift of a destination named Phuket!

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Hoover

Fantastic play on words, guaranteed to make everyone remember. So much so, Hoover is now not only a product name, but has now become a verb. How many times have you said, I’m going to Hoover the carpet?

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Comedy Central

This tv channel got the message across literally – there is no occasion that’s not ripe for comedy.

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Audi –v- BMW

This blog charts the historic rivalry between the German iconic brands, with their billboard war that began in LA. Absolute genius!

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Hallmark Cards

And don’t we know it!

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So what’s the lesson here? We think it’s all about targeting. Know your market, aim with complete conviction and you’ll convert the demographic that suits the brand. You will never reach everyone, so make it as appropriate, funny, risqué or clever as your target market demands, and don’t worry about the rest!

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Cut Advertising and Prepare to Be Forgotten!

Customer familiarisation is a really important concept when it comes to getting your product recognised.

It’s repetition that ingrains something into someone’s mind – and that’s true whatever the subject matter. If you’re looking to advertise outdoors in and around the Midlands, then it makes good sense to consider an on-going campaign, in order to make your point.

There’s a saying in advertising that, ‘a man who stops advertising to save money is like a man who stops a clock to save time’ – and we couldn’t agree more.  Outdoor Advertising Ltd has been in business for many years, and we know from experience the best campaigns are the considered ones, with longevity.

If you’re unsure as to your next step – perhaps these key points about communication will help you decide. And don’t forget – we’re only a phone call away. We have access to major influential advertising outlets country-wide, at excellent rates.

Advertising is:

  1. Being seen.
    Familiarity fosters preferences. And these bring with them long-term loyalty.  
  2. Continual Marketing.
    Marketing is not an ‘as and when’ process. It’s continual. Build the brand name and keep it in front of people. Even huge names like Cadburys and Coca Cola keep up the advertising, don’t they?
  3. Presenting Evidence.
    When times get hard, customers make choices about what they can and can’t afford. What’s a luxury and what’s a necessity? This is the time you need to shout louder and reinforce your name, ensuring you stay in the ‘necessity’ bracket!
  4. Being seen over the competition:
    If your competitor goes into hiding – NOW is the time to strike. And keep on striking so you can capture (and maintain) a larger portion of the market (and customer minds)!

 

How to Act In A Weak Economy

If the economy is weak, then it’s especially important to market your business. Unfortunately – it’s a vicious cycle, and again – if you don’t make a move – you’ll be left behind.

However, it’s also the time that attitudes start to shift. People search for things that offer ‘more’ – whether that’s value, opportunities, service, meaning, status – or whatever.

Tell them you’re out there. Speak to them and demonstrate how you can offer what they need. And don’t forget to stay brand-relevant during changing times. When times change – your approach needs to change with it.

 

A Great Example of Continual Advertising

Go Compare  – who can ignore it? Especially when a recent billboard advertising campaign across the country was seemingly spray-painted over recently by people keen to tell the fictional opera singer just where he should ‘Go’!

But the graffiti was actually just a clever marketing ploy from the makers of the adverts, which have become infamous for their irritating jingle.

One Billboard, in Birmingham, has been changed to say “Go and get some singing lessons”,  and another Billboard tells the character to ‘Go and jump off a cliff.’

In this case, Billboard Advertising reinforced the television campaign and was hugely successful.

 

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ANIMAL AID

Animal Aid Posters Show Lethal Reality of Grand National

Showing just how effective poster advertising can be, are the posters that appeared this week on the London Underground, funded by Animal Aid.

Adorning the walls alongside the escalators, in direct eyeline where they can’t be ignored by London’s underground passengers, are the posters showing the lethal reality for the horses that are forced to compete.

For the punters, it’s an annual get together – a chance to drink and bet on their favourites. But the posters tell another story.

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How Much Does It Cost For Billboard Advertising?

How much does it cost for billboard advertising is one of the first questions a company asks when they are planning a new campaign. And because prices vary so much, it absolutely pays to do some research. This is because different cities cost more than others. Different sites can be more expensive (depending on the footfall and traffic going past to see them). Do you want the billboard to be backlit? Or to have any additional special features? And is it better to choose a shopping centre, a telephone box, a billboard or the sides of buses or taxis? Or a mixture of them all?

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Screwfix Drill down to Key Advertising Areas

With so many ways of advertising your products and services, it’s essential to do key research before committing yourself to a campaign. Nobody wants to spend money on something that won’t be seen, or that will be seen by the wrong people.

 

With years of experience, this research is something we can do for you as standard. And this was recognised recently when Screwfix selected Outdoor Advertising UK Ltd for a localised campaign to advertise the opening of their new store in Bournemouth.

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The Most Iconic Billboards Of All Time

Outdoor advertising is everywhere, but in its largest form, the ‘Billboard’ is the most eye-catching. It’s a science and an art, but whilst advertising campaigns come and go – some have an impact that stays long after the posters come down. What is it that makes them stand out?

 

The most iconic of them all – ‘Hello Boys!’ (1994)

When Eva Herzigova greeted male drivers with the iconic ‘Hello Boys’ in her billboard ads back in 1994, it not only propelled her to stardom, but thousands of motorists into a frenzy.

Blamed for causing both high temperatures and countless accidents, the ad was voted the most ‘iconic’ of the past few decades, in a poll by the outdoor advertising trade body, the Outdoor Media Centre.

Whilst feminists were up in arms, calling the advert ‘degrading’, other women were rushing to the stores in their millions, revitalising their love lives and Wonderbra’s profits, whilst the campaign remains one of the most influential in the history of advertising.

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Aluna Cocktail Bar Chooses Outdoor Advertising UK to Host Midlands Campaign

Aluna, one of Birmingham’s best cocktail restaurants, have had a great success with their billboard advertising campaign, and that’s thanks to a mix of Aluna’s unique offerings, and the expertise of Outdoor Advertising UK.

 

When a client is looking for UK billboard advertising, it’s vital that the two gain an understanding of each other, because to be really effective it’s better if the advertising is strategically placed.

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Billboard Advertising

Six Great Tips For Creating A Billboard With Impact

We drive past them every day – from posters at bus stops through to towering sites on flyovers. But how many of them do we remember – and for what reason?

An ad may strike you because you happen to see it at the right time. You’re looking for a new car or that killer lipstick – and something in the ad makes you remember it. Or it may just be a case that the idea behind it is so clever, or funny, or alluring – it stays with you, regardless of whether you ‘need’ the product. Of course, if it creates the desire within you, and you follow on to purchase the product, then it’s done its job perfectly.

So what are the steps to great billboard advertising?

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MESH Vaping use Billboard Advertising.

Billboard Advertising

MESH Billboard Advertising was used to announce the exciting new product from Nicocigs, that has a unique feature.

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This particular Billboard Advertising was used in conjunction with a product testing facility within a large Shopping mall.

Both the Billboard Advertising and the exciting new product contributed to a completely successful launch.

 

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