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Latest Outdoor Advertising News

Mirror

Billboard Advertising Vs Newsprint

Did you know – if you were to take out a first, full page advert in The Telegraph newspaper, it would set you back around £51,000?

Alternatively, you could spend approximately the same amount on 150 large billboard advertising posters and they would be up for two weeks!

Of course, with newspapers, you hope the ‘right’ pairs of eyes are seeing your message. It’s meant to be targeted and should play some part in a structured campaign. However, with billboard advertising you reach such a broad mix of people, unless

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Directive and Awareness Billboard Advertising

Billboard advertising has often been used as a medium to not only make a customer aware of an advertisers’ products, services or ideas, but to also direct that potential customer to the advertiser’s premises. 

They have been very successful in directing passing  traffic from a main road to a side road premises, or to make the passing traffic realise there is something of interest in front of (or even behind) them! 

We have been asked to find more and more site/area-specific billboard advertising for a growing number of clients, as over the

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Redbridge Sponsorship

We Are Proud Sponsors of Redbridge College, London!

It always feels great to ‘give something back’, so  when we were approached as potential sponsors for Redbridge College Student Achievement Awards , we were delighted to have the opportunity.

Redbridge is a vocational college with a mission ‘to inspire, develop and provide the opportunity for all Redbridge College students and staff to succeed.’ And part of this means recognising when their students have achieved something special.

At Outdoor Advertising UK Ltd, we like that focus! It fits well with our own mission to provide the opportunity for our own customers to

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NHS HEALTH AWARENESS GOES OUTSIDE

Health – it’s always in the limelight, but it’s VERY topical at the moment, as the country hurtles towards an obesity epidemic. Combine this with an ageing population, and it’s a recipe for disaster that the government and future governments are hyper-aware of.

A healthy population means less cost to the NHS, so no wonder that wherever we turn, we’re bombarded with messages. Child obesity is a major problem, so there are proposals to ban junk food advertising before 9pm. There’s a new sugar tax on the horizon – so manufacturers

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Truck Advertising Gets Your Message Going Further

At Outdoor Advertising, we know that target audiences don’t stay still, they commute to work, and they drive to meetings etc. The UK’s major road network they use to do this is currently very hard to reach with traditional billboards, so one very effective way to reach those drivers is to take your advertising on the same roads they drive, by truck!  

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Bus Advertising

Using Bus Advertising For Educational Establishments

When the coalition government introduced the annual university fee of £9k in 2012, it’s widely believed there was a large drop in applications to universities. However, in a follow-up report from UCAS, this demonstrated the drop was, in fact, only 1%, with an actual increase in ‘the proportion of 18-year-olds in the population who apply to university – by a whopping 37%!’  

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Reaching Out To The Community Through Advertising

There are many sectors of the community that need to be ‘reached’ in different ways, and when it comes to those who may feel isolated through issues of health, religion or sexuality, then it’s a very effective medium.

In these cases – billboards fulfil dual roles. The first is of course that it reaches the intended audience. It informs them of their options – the existence of a support group, maybe a helpline number to call or a website address.

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The Use of Humour In Advertising

If someone makes you laugh at a party or social event – you enjoy yourself more, and you’re more likely to seek them out when you see them across a crowded room next time. In short – you remember them.

The same goes for advertising. Creatives, designers and advertisers worldwide know that humour sticks. It’s not science – it’s comedy, plain and simple. So let’s take a look at some of the funniest and best campaigns worldwide, for a variety of reasons. Here’s hoping it inspires you along the way!!

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Cut Advertising and Prepare to Be Forgotten!

Customer familiarisation is a really important concept when it comes to getting your product recognised.

It’s repetition that ingrains something into someone’s mind – and that’s true whatever the subject matter. If you’re looking to advertise outdoors in and around the Midlands, then it makes good sense to consider an on-going campaign, in order to make your point.

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ANIMAL AID

Animal Aid Posters Show Lethal Reality of Grand National

Showing just how effective poster advertising can be, are the posters that appeared this week on the London Underground, funded by Animal Aid.

Adorning the walls alongside the escalators, in direct eyeline where they can’t be ignored by London’s underground passengers, are the posters showing the lethal reality for the horses that are forced to compete.

For the punters, it’s an annual get together – a chance to drink and bet on their favourites. But the posters tell another story.

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