Did you know – if you were to take out a first, full page advert in The Telegraph newspaper, it would set you back around £51,000?
Alternatively, you could spend approximately the same amount on 150 large billboard advertising posters and they would be up for two weeks!
Of course, with newspapers, you hope the ‘right’ pairs of eyes are seeing your message. It’s meant to be targeted and should play some part in a structured campaign. However, with billboard advertising you reach such a broad mix of people, unless